Our history

Can we tell you how it all started?

Initially, we were simply fed up with food supplements of questionable quality yet sold at high prices.
Without neglecting a healthy and varied diet, we are convinced that food supplements are essential to improve our quality of life.

However, before founding Novoma (formerly Nutrivita), we were surprised to see products on the market that were too often poorly dosed to be truly effective, formulated with controversial additives and offering no guarantee of transparency.

This observation motivated us to want to change things.
In 2012, we therefore embarked on the adventure and began to develop our own range of food supplements.

Supplements based on vitamins, minerals and plant extracts to meet a multitude of needs, always with one objective: to help you be at your best, every day.

Effective, innovative supplements, formulated with the best active ingredients and dosed while respecting the physiological needs of the body.

Supplements using the most suitable dosage forms (powder, capsule, liquid).

And always at the right price.

Finally, supplements you can trust.
Alexandre & Lucas, the co-founders
Originally from the Gers, we are both passionate about micronutrition.

Our adventure began with vitamin C, THE star of vitamins. For what ? It's simple: essential to our health, for us it is the pillar of any treatment of food supplements.

Over the years, many things have evolved: our team, our range and our site. But if there's one thing that hasn't changed, it's our initial commitment: to make no compromise on quality.
Our quality commitments