Our history
Our history
Shall we tell you the story of how Novoma began?
It all started with a friendship, nearly 15 years ago (already) in the heart of the Gers, in the Southwest.
Growing up on the lands of epicureans led us to believe that a varied, whole, and delicious diet is the recipe for well-being.
Probably like you, as you read these words, we quickly identified two major issues:
- A depletion of vitamins and minerals in the fruits and vegetables we consume, due to environmental degradation, intensive farming methods, and the omnipresence of chemical inputs and endocrine disruptors.
- An acceleration of nutrient loss by the body, linked to our Western lifestyle, a source of mental stress and chronic fatigue. And with it, the frequent consequences we are familiar with: weakened immunity, premature cell aging, sleep disorders, joint pain, etc.
Source: SYNADIET. 2023 Observatory and 2022 Market Figures.
The dietary supplement market
Unequivocal findings.
This realization led us to take a close look at the dietary supplement and nutrition market: while a healthy lifestyle is THE foundation of a healthy body, supplementation is now proving relevant.
But first, let's look back to 2012. We began an extensive process of investigation and careful analysis of dietary supplements, from the origin of their ingredients to their sale (at a high price) to us, consumers concerned about finding formulas tailored to our needs.
Our findings were clear:
- Products containing insufficiently dosed active ingredients or controversial compounds (magnesium stearate, etc.).
- Often exorbitant prices.
- Sometimes obscure manufacturing processes and traceability.
- A lack of evidence of efficacy.
Our mission
Your daily well-being.
From the very beginning, we have designed and developed our supplements to meet a multitude of needs, always with the same goal: providing healthy solutions and making well-being accessible to everyone. With:
- Supplements formulated with the best possible active ingredients for optimal effectiveness.
- Dosages that are respectful and adapted to the body's physiological needs.
- The greatest possible transparency regarding the manufacturing and origin of raw materials.
- Clear information and personalized support to help you find the ideal formula.
- Packaging that is increasingly sustainable.
- A fair price, without ever compromising on quality.
In short, honest and trustworthy formulas. Formulas that we will continue to reinvent in light of scientific advancements.
Formulas that we are proud to offer you.
We tell you all about it in video
“We won’t change the world, but what we do, we do WELL. With integrity, transparency, and authenticity. For the health of today and tomorrow. For you, for us, and for our children.”
Alexandre & Lucas
Founders of Novoma
