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What is the Best Ashwagandha? Our Advice and Opinions (2024)

Ashwagandha, also called Indian Ginseng, is mainly known today for its relaxing properties and therefore beneficial for sleep . It’s an ancestral plant, used for years!

As 9 out of 10 French people are affected by stress , there are quite a few of us who are interested in the benefits of Ashwagandha. It is therefore interesting, to choose the right one, to know what criteria to trust and why choose one form rather than another, before starting a treatment.

So, if you are looking for the best Ashwagandha , you are in the right place! We took stock, and here is our observation.

best ashwagandha

First of all, what is Ashwagandha?

Ashwagandha ( Withania somnifera ) is a medicinal plant used for centuries in Ayurvedic medicine for its therapeutic properties. It is considered an adaptogenic herb because it helps the body adapt and reduce stress .

Its benefits are numerous. It has different properties such as promoting relaxation and intellectual and physical well-being, it is also beneficial to the cardiac and respiratory systems.

Ashwagandha, however, remains mainly known to the general public for its ability to relieve stress . In fact, it has been shown to reduce levels of stress hormones such as cortisol.

It also helps increase levels of acetylcholine and dopamine, which can help improve memory and cognition . Yes, all these benefits in one plant!

To learn more about Ashwagandha and its benefits, do not hesitate to consult our complete guide to Ashwagandha . 😉

What are the selection criteria for choosing the best Ashwagandha?

Like any food and food supplement, it is important to choose quality products before consuming them, and in particular here, before embarking on an Ashwagandha treatment .

This is why, in order to choose the best Ashwagandha , here are some criteria to take into account:

The purity

The first criterion is to choose a product that is pure, that is, one that does not contain unwanted additives such as preservatives, colorings or artificial flavors. It will better preserve all the previously mentioned properties of the plant.

For this, the list of ingredients will be your accomplice! The best Ashwagandha is extracted from pure Ashwagandha root , to which no preservatives or chemicals are added.

The concentration of withanolides

Withanolides are the main active components of Ashwagandha. It is also composed of withaferin A and free amino acids. Good to know: withaferin A, in too high a dose, is considered toxic. It is therefore advisable to carefully respect the recommended dosages.

What interests us when choosing our supplement is the concentration of withanolides: the higher it is, the more effective the Ashwagandha will be. For a complete formula, you must of course not ignore its other active components.

There are different types of Ashwagandha extracts : KSM66® extract titrated with 5% withanolides, Sensoril® extract, offering 10% withanolides, and unidentified extracts.

To choose the best Ashwagandha , we recommend favoring a product that contains a concentration of 5% withanolides , such as the patented KSM66® extract. The Sensoril® extract has a higher dose of withanolides but less of whitaferina A and other components. Brands selecting this extract tend to add other excipients, which does not make it possible to have Organic Ashwagandha.

At Novoma, we have chosen KSM66® extract . Made from pure Ashwagandha root, it contains 5% withanolides. We have not added any excipients to our product, which is therefore a pure supplement of Organic Ashwagandha , certified by Ecocert®.

We recommend you

best ashwagandha

Organic Ashwagandha

Formula based on pure organic Ashwagandha root extract patented KSM-66®.

  • ✅ Patented KSM-66®
  • ✅ 500 mg of ashwagandha per capsule
  • ✅ 5% withanolides
  • ✅ Certified Organic by Ecocert
See the product

Quality certification

A certified product is a recognized quality product. Some organizations like the USP (United States Pharmacopeia), NSF (National Sanitation Foundation) or IFOS (International Fish Oil Standards) guarantee that the product has been tested and meets quality standards. Depending on the transparency of the brand, this certificate may be made available on the site, and offers you a good point of assurance.

The extraction method

The extraction method is important since it is this which makes it possible to preserve or not, all the active components of Ashwagandha .

It is generally recommended to choose a product that has been extracted using a harmless solvent such as water or alcohol, rather than using a potentially harmful chemical solvent.

Form: capsule, powder, liquid… What is the best form of Ashwagandha?

There are several forms of Ashwagandha available on the market: in capsules, powder, liquid extracts or even tinctures. Each form having its own advantages, we have taken stock to help you choose:

  • The capsules

    ✅ Advantages : Ashwagandha capsules are convenient to consume, easy to store and easy to dose. Simply take the recommended dose indicated on the package. In addition, the capsules are practical, easy to transport and do not need to be kept refrigerated. They are odorless and also tasteless, which is a major advantage over other forms.
    ⛔ Disadvantages : The capsule may be slightly more expensive than the powder. However, it remains mostly less expensive than the liquid extract and tincture.
    👨‍👩‍👧‍👦 For whom : for everyone, especially in times of stress or fatigue.
  • The powder

    ✅ Benefits : The benefits of consuming Ashwagandha powder generally include lower cost and ability to mix the powder with other foods or drinks (like tea, coffee, shaker or other).
    ⛔ Disadvantages : Taste is the main disadvantage of Ashwagandha powder , since it may not appeal to everyone. Additionally, regarding dosage, it can be more difficult to measure an accurate dose of powder.
    👨‍👩‍👧‍👦 For whom : for everyone, ideal for people who have difficulty swallowing capsules.

  • Liquid extract

    ✅ Advantages : Ashwagandha liquid extracts are generally concentrated in active ingredients and can therefore be taken in smaller doses than powder or capsules. Plus, they can be easily mixed with other liquids.
    ⛔ Disadvantages : The price is often higher than other forms and there may be quality differences between different manufacturers. Plus, just like the powder, the taste may not appeal to everyone.
    👨‍👩‍👧‍👦 For whom : just like powder, liquid extracts are suitable for everyone, especially for people who do not like capsules.

Remember to take into account your personal preferences, needs or allergies, to choose the best form of Ashwagandha that will suit you best.

The brand

Before choosing a product, you need to find out about the brand or supplier you have selected.

A trusted brand is a brand recognized for the quality of its products and its transparency , whether on the certificates of analysis or on the composition of its products.

To do this, remember to check the labels carefully to ensure that the product meets your needs in terms of dosage and ingredients. Customer reviews and Organic certification can also be good indicators of trust and quality.

By following all these criteria, you are on the right path to choosing the best Ashwagandha , or at least the one that will best meet your expectations and the needs of your body.

We recommend you

best ashwagandha

Organic Ashwagandha

Formula based on pure organic Ashwagandha root extract patented KSM-66®.

  • ✅ Patented KSM-66®
  • ✅ 500 mg of ashwagandha per capsule
  • ✅ 5% withanolides
  • ✅ Certified Organic by Ecocert
See the product

How to consume Aswhagandha?

As we mentioned above, Ashwagandha is often recommended in times of stress , for sleep problems, for athletes or to get back in shape.

Concerning the dosage, this of course depends on the product you choose. It is essential to follow the doses recommended by the manufacturer.

Generally speaking, the recommended dose ranges from 500 to 1000 mg per day for capsules , and 1 to 2 teaspoons of powder per day. For Ashwagandha tinctures, however, it is important to follow the recommended doses, usually a few drops to a few milliliters per day.

Ashwagandha can be consumed at any time of the day. Some people may prefer to consume it in the morning to best benefit from its energizing effects, while others may prefer to consume it in the evening, especially to help them get a better night's sleep.

Be careful, Ashwagandha can interact with certain medications, such as sleeping pills or medications to regulate the thyroid. If you are concerned about the use of these medications, consider consulting a healthcare professional before use if in doubt.

To conclude: what is the best Ashwagandha?

In summary, Ashwagandha is a medicinal plant that can offer many benefits to the body, such as reducing stress, supporting immune function, and regulating energy metabolism.

To achieve the best results, it is important to choose a premium quality product made from certified organic Ashwagandha roots.

This is why our patented Ashwagandha KSM-66® is based on pure Ashwagandha root extract. Titrated with 5% withanolides , our highly dosed supplement contains 60 capsules and offers you a 1-month cure, at a rate of two capsules per day, for 1000 mg of ashwagandha. Lots of things to help you naturally promote your well-being in order to regain serenity and Olympic form !


Co-founder of NOVOMA

Passionate and expert in micro-nutrition, Lucas founded Novoma in 2012. It is with conviction that he develops food supplements with effective, carefully chosen and 100% clean active ingredients, to best meet the body's needs.

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