Novoma is participating in the FITEX trade fair: focusing on sports innovation and well-being
Eloise Dubois-Gaché
5 min
Summary
This is THE event that sports and wellness enthusiasts have been waiting for: FITEX , the French trade fair 100% dedicated to fitness, performance and vitality.
And of course… we couldn't miss that! 😁
Sport is an increasingly important part of our journey. So when FITEX brings together the entire fitness community, we jump at the chance. Three days to showcase our Sport Range , discuss clean nutrition, and meet you in person. The perfect combination. Athletes, coaches, industry professionals, or simply curious individuals: this weekend promised some great encounters.
FITEX: an unmissable fitness and sports trade show
From October 10 to 12, 2025, the Parc Floral de Paris vibrated to the rhythm of FITEX , the major French event dedicated to sport, well-being and performance.
The program includes: conferences, demonstrations, group classes, workshops, competitions, and above all an electrifying atmosphere bringing together thousands of visitors from all over France.
A true showcase of the future of fitness , FITEX brings together each year the key players shaping the industry: sports professionals, coaches, federations, startups, and committed brands. You'll find just as many industry professionals as enthusiasts looking for inspiration, new products, demonstrations, or simply a chance to chat about sports and nutrition at a booth.
Why is Novoma participating in FITEX?
Because we love meeting you! 🙌
FITEX is an opportunity for us to connect in person, to put faces to the messages, and to better understand your expectations regarding sports nutrition. Sport plays a significant role in our business, and we want to continue developing products that closely match your needs.
It was also an opportunity to present - or to introduce to those who did not yet know it - our Sport Range , certified Sport Protect (a label which guarantees safe compositions and free of doping substances) designed to support your performance without compromising on quality.
But above all, we wanted to reiterate what has driven us from the beginning: to make sports nutrition simpler, cleaner and more transparent.
Our goal is to help you feel confident and take the plunge. We'll help you understand the ingredients , their roles, and their effects on your muscles and energy levels, so you know exactly what you're giving your body.
What Novoma presented at FITEX
Amidst this excitement, our Novoma team presented the Sport Range:
-
Whey Protein , to optimize your protein intake and maintain muscle mass.
-
Creatine , to give that little boost when you need to give it your all.
-
BCAAs , to delay fatigue and optimize muscle regeneration.
Clean, traceable formulas, Sport Protect certified and, of course, made in France.
This Sport range was designed hand in hand with Ange Capuozzo, international rugby player and Novoma ambassador, no less!
A collaboration that makes sense: combining our expertise in micronutrition with his high-level experience, to create formulas truly designed for performance and recovery.
And because a good fitness routine doesn't end at the gym, our everyday essentials were also included: magnesium, omega-3, collagen… All these allies support the body over time, not only for peak performance but, more importantly, for proper recovery. 💪
At the stand, the exchanges flowed one after another: tastings, discussions, advice, laughter… A beautiful human interlude, full of energy and good humor, reflecting the Novoma spirit.
FITEX: more than a trade fair, a human encounter
Beyond the stands, demonstrations and group classes, FITEX is above all about this: encounters. Exchanges, questions flying, advice shared between sports enthusiasts.
Throughout the weekend, we took the time to discuss nutrition, recovery, performance, and also to answer all your questions such as:
Do you really need to take BCAAs before training? Why choose creatine monohydrate over another form? Honestly, these moments of exchange are what we like best.
We left feeling energized, a little exhausted too, let's not lie to ourselves (the group classes got the better of us 😅) but even more convinced that sharing remains the best energy.
And what about after FITEX?
There's no question of stopping there!
This weekend in Paris has given us a boost and, above all, made us want to meet you even more.
Other events are already in the pipeline: between trade shows, sporting events and partnerships like the one with the Toulouse Basketball Club, we intend to continue sharing all of this with you, wherever sport takes us.
In the meantime, you can follow all our upcoming news on our website and social media.
Psst : to follow us on Instagram, it's this way: @novoma.
We'll be sharing behind-the-scenes glimpses, our latest news… and a few surprises to come. 👀
In short, FITEX was fantastic , and we hope to see you there again next year! 💪
